Account planning 2
Shauna Axton taught this class and asked me to do this project.
Imagine a popular Korean pop star is going to do his or her first American tour, and you have to build buzz and sell more tickets for the San Francisco show.
Create a marketing program – tell us who is the target audience in Bay Area that you’re trying to reach? What marketing tactics and messages would you use to reach them? Would you do any contests or special promotions?
Create a presentation that includes your ideas for the above.
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