Han's Resume

2009 Fall
Brand and Branding

David Wang asked me to create campaign for Flip mino HD.

Tag line - What's happening

Teaser: Launch Date Billboard


Big Flip Kiosk


Vending Machine

Vote Campaign

2008 Fall
Art Direction

Christopher asked me to create campaign for Vote.

I was targeting young people who doesn't like to vote.

Black Lizard Campaign

2008 Fall
Art Direction

Christopher asked me to create campaign for Black Lizard.

Black Lizard - Vintage crime publisher

Royal Opera House Campaign

2008 Spring
Art Direction

Tula asked me to create campaign for Royal Opera House.

3 ideas to 1 idea

2009 Spring
Advertising Creative 2

Roland Young asked me to have 3 ideas to 1 idea.

Tesla Motor Campaign

2009 Spring
Advertising Creative 2

Roland Young asked me to create simple strong campaign.

 

 

Academy of Art University 2011 Annual Spring show

60's Romeo&Juliet Movie Poster

2010 Spring
Creative planning

Roland Young asked me to create 60's movie poster.

Academy of Art University 2011 Annual Spring show.

Peet's Coffee & Tea Persona

2010 Spring
Creative planning

Justin Cox taught this class and asked me to create persona for Peet's Coffee & Tea.

Creative Briefs

2010 Spring
Account planning 2

After Observe left image and create your own product and write a creative brief.

Write a creative brief for brand new restaurant in San Francisco.

Account Planning POV

2010 Spring
Account planning 2

Final project of an Account Planning POV.

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Kenneth Cole Fragrances Presentation

2010 Spring
Creative planning

Justin Cox taught this class and asked me to do product development project for Kenneth Cole Fragrances.

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K-pop Star "Rain" Presentation

2010 Spring
Account planning 2

Shauna Axton taught this class and asked me to do this project.

Imagine a popular Korean pop star is going to do his or her first American tour, and you have to build buzz and sell more tickets for the San Francisco show.

Create a marketing program – tell us who is the target audience in Bay Area that you’re trying to reach? What marketing tactics and messages would you use to reach them? Would you do any contests or special promotions?

Create a presentation that includes your ideas for the above.

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Blurb Presentation

2009 Fall
Media Planning

Blurb is a company and a community that believes passionately in the joy of books – reading them, making them, sharing them, and selling them. This project was about how to let more people to use Blurb compare to other competitors.

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Aquarium of the Bay Campaign

2009 Spring

Campaign Design

Aquarium of the Bay is an unique nature center dedicated to inspire conservations of the San Francisco Bay and all marine environments. I was targeting those who likes to know more about new exhibits.

School of Everything Campaign

2009 Spring

Campaign Design

 

Renu Campaign

2010 Fall 

Special Topics

 

2 pages Magazine Design

2007 Fall 

Digital Techniques 2

 

The Place in Beijing, China

I took this video from my family trip to Beijing, China on 2010 winter. :)



The Place is a shopping mall located in the business district.
This huge LED screen is a 250 meter x 30 meter.
The thing cost 32 million dollars.
It is 80 feet above the ground, and actually 5 separate screens combined.
It can play video games, live events, and visitors can even upload photos to view.

Out of home ads over in China

These pictures are from my family trip to Beijing, China on 2010 winter. :)



Immigration office in Beijing airport with "Welcome" message in different languages.





Seven star hotel in Beijing with screens on the outside of the hotel. Ads play on the screens.

Out of home ads over in Japan

I took these pictures from my family trip to Japan on 2010 winter. :)





Fee parking lot over in Japan.



Children's Hospital over in Japan.



Police station over in Japan.