QR Code Advertising

I wanted to look at how mobile technology, specifically QR codes, are quickly changing the way marketers reach and engage customers. :)

CPM, CPC, CPA, CTR in advertising

CPM

• cost per mille, the advert cost per thousand views

• cost per impression, the online advert cost per thousand views

CPC

• cost per click

CPA

• cost per action, a valuation of internet advertisement

CTR

• click-through rate, a measure of the success of an online advertising campaign
  

Out-of-home advertising

There are so many different formats of Out-of-home advertising.
Outdoor advertising is essentially any type of advertising that reaches the consumer while he or she is outside the home.

i.e) Billboard, Ads on bus, Wallscape, Bus shelter....

This videos is open of my final proj from You Media class. It's only 10 seconds. Enjoy it. :)

Display Advertising

This video i made it from You Media class.
Window display advertising is part of Out of Home advertising.
It shows how's the fashion display advertising in SF.
Enjoy the video.

Media planning

I've learned alot about what media planner do.
They find a placement for ads.
I think what media planner do is really important. From their research, creative thinking they find a right placement for the ads.